Glanbia Nuritionals’ European Healthful Snacking Innovation Crew has found that 16% of respondents to its survey are ingesting protein-fortified snacks at the very least once a 7 days, as individuals in Europe transform to perceived healthier treats around additional classic choices.
The findings had been shared in the course of a new Glanbia Nutritionals webinar ‘the up coming wave of significant protein snacking in Europe’ and the investigate – which polled 3,000 individuals throughout Germany, France, Sweden, and Italy – showed that throughout Europe, people are reducing down on ‘less healthy’ snacks, such as gentle drinks, sweet, classic chocolate bars and crisps.
In general, the study discovered that lots of buyers are snacking for nourishment, with 32% stating feeding on more snacks will allow them to control their hunger, though 40% say they manage their snacking to ensure they have sustained strength to get by means of the day. Having said that, customers are also using snacking as a reward or address (51% of buyers), and 43% of Europeans snack when they are bored as a form of distraction.
With balanced snack consumption rising, this has paved the way for a expanding interest in treats with fortified added benefits that are often perceived as much healthier, such as snacks that supply protein, the study authors say.
“In reality, 46% of shoppers believe protein bars rely as a healthier snack, although 16% of consumers are now working with protein-fortified treats – these types of as protein bars, powders, cereals and pancakes – at the time a week. This jumps substantially to 29% for lively lifestyle individuals[1, and 40% for sports effectiveness people. For producers, there is an chance to faucet into buyer insights and build goods with overall health advantages, flavours and formats that attraction to consumers to enable the snacking classification improve.”
‘Taste is non-negotiable’
A further discovering by the Glanbia Innovation Group is it is distinct that for people, taste is non-negotiable – it is the range 1 necessity that protein products and solutions are terrific tasting, according to the study, followed by it staying higher in protein and small/no sugar throughout each RTD protein shakes and bars. Further consideration for bar customers is it being filling (essential for 33% of individuals). What is more, amongst regular protein bar consumers, very low/no sugar and very good supply of natural vitamins and minerals are notably vital.
European protein bar consumers are demonstrating an interest in protein cookies (50%) and brownies (47%), for illustration, when 34% say protein crisps sound interesting. Baked merchandise this sort of as protein-fortified pastries and donuts (30%) are also rated really, as nicely as tiny, chunk-sized formats like protein bites (30%) and balls (24%), when protein spreads are a different possibility, with 34% expressing an fascination in this type of product or service.
Sonja Matthews, Senior Supervisor Strategic Insights EMEA & ASPAC at Glanbia Nutritionals, remarks: “From our investigate it’s clear to see that wellness and wellbeing is a critical consideration for customers, and they are actively trying to get out snacks which healthy into their healthful lifestyles. We are viewing new items hitting the cabinets from protein cookies to protein-fortified chocolate bars, showcasing that if a product is modern and exciting, tastes good, and has the health and fitness advantages shoppers are wanting for, it can actually slice via the levels of competition. We consider this is just the starting and are fired up to go on to operate with our clients to assist them produce the following major instant in wholesome snacking.”